Let’s be real: figuring out where to shop for lingerie can be overwhelming. Between all the styles, cuts, and sizes, it’s easy to just grab a random bra off the rack and hope for the best. But when you’re planning a Pompy Portraits session, or just want to get something to feel special in, you deserve to feel confident, sexy, and supported…in all the right places.
Whether you’re going for sultry and bold or soft and romantic, Jacksonville has some amazing spots for lingerie shopping. Here’s a breakdown of where to go, what vibe to expect, and how to make it stress-free.
For the Luxe, Personalized Experience: Sweetheart Boutique
If you’re looking to feel like a literal queen while shopping, Sweetheart Boutique should be your first stop. This locally-owned gem offers all Pompy Portraits clients a free one-hour personalized shopping experience where their expert stylists help you find pieces that fit your body and your vibe.
They’ll guide you through fabrics, shapes, and colors that flatter your skin tone and boost your confidence. Whether you’re brand new to lingerie or you’re ready to level up your collection, this is the kind of hands-on service that makes all the difference.
Location: Jacksonville, FL
Experience: Personalized + Luxurious
Big Name Chains: For Familiar Styles & Sizes
Sometimes, you want what you know and that’s where the chains come in.
Victoria’s Secret at St. Johns Town Center is perfect if you have a go-to style or size. You’ll find trendy options and classic staples, and they usually have sales that make it easy to grab a few different looks. Bonus: they often have matching robes, slips, and accessories you can add on to complete the look.
Location: St. Johns Town Center
Experience: Trendy + Familiar
On a Budget? Try These Affordable Local Options
If you’re watching your budget but still want to look good, don’t worry, Jacksonville’s got you covered.
- Target (Southside Jacksonville) is an underrated hero when it comes to comfy-but-cute lingerie. Their Auden and Colsie lines are surprisingly flattering, and they carry a wide range of sizes.
- Marshalls & TJ Maxx are perfect for hidden gems. It takes a little digging, but you can score designer lingerie at discount prices. Think: lace bralettes, silky camis, and even bodysuits that photograph beautifully.
Location: Multiple across Jacksonville
Experience: Budget-Friendly & Treasure Hunt Vibes
Not Sure What Your Lingerie Style Is?
It’s okay to not know. In fact, that’s why we created a free lingerie style quiz to help you figure out exactly what suits your body and personality best. Whether you’re all about delicate lace or bold cutouts, the quiz will point you in the right direction. Take the quiz to find out your style now!
Final Tip: Decide Where to Shop for Lingerie Early
If you’re prepping for a Pompy Portraits session, make sure to shop at least one to two weeks in advance. This gives you time to try everything on, do any exchanges if needed, and maybe even break your pieces in so you feel extra comfy during your shoot.
You don’t need a drawer full of lingerie to feel powerful, you just need the right piece. And lucky for you, Jacksonville has some amazing spots to help you find it.
Need help choosing your outfit for your session? You know I got you. Shoot me a message or bring your options to your pre-session consultation and we’ll narrow it down together.
You’re going to look 🔥.
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